Electronics

Kia Proceed Concept Debuts Ahead of Frankfurt Show

Kia Proceed Concept Debuts Ahead of Frankfurt Show

The concept shows where the 2019 Kia Cee'd's design team is heading and floats the idea of a third Cee'd model.

Kia's "extended hot hatch" description invites comparison with other body styles, including the sleek "shooting brake" estate format.

Kia has confirmed it will reveal the Proceed Concept at the upcoming Frankfurt Motor Show, giving an indication of what the next-gen Kia Cee'd could look like.

Kia refers to it as "extended hot hatch styling", and reading between the lines of the scant information available at this stage, the concept looks as though it will be big on tech and driving aids. What's new, however, is Kia's use of lighting. When the next-generation Cee'd launches in 2019, this concept could morph into a new "potential member of the next-generation Cee'd family".

Gregory Guillaume, chief designer for Kia Motors Europe, commented: "With many European drivers now seeking performance alternatives to the three-door hot hatch, we began thinking about a different halo model for the cee'd family".

New Kia Pro_cee'd Concept car previews future Cee'd

It lacks B-pillars and has an extended tailgate, making it more reminiscent of an estate vehicle, while six-spoke 20-inch alloys and GT logos reinforce the sporting stance.

Running on six-spoke 20in aluminium alloy wheels, the concept's dramatic roofline flows into a tailgate characterised by its stacked air vents. This feature illuminates the outline of the car's glasshouse as drivers approach the auto, giving it a particularly striking appearance at night. Each element singles out the Proceed Concept as a truly modern Kia.

The low-slung Proceed debuts in a paintwork that incorporates layers of black, red, and chrome-effect silver.

Kia will unveil the Proceed Concept on 12 September on the Kia stand, located in Hall 9 of the Frankfurt Messe exhibition centre.

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