Electronics

WhatsApp to soon launch app for businesses

WhatsApp to soon launch app for businesses

WhatsApp Business gives users a verified green checkmark badge next to their names.

"We do intend on charging businesses in the future", Chief Operating Officer Matt Idema told the Journal in an interview. The company highlighted its end-to-end encryption to ensure a secure experience.

WhatsApp is being careful to take care of its users, making sure that companies can only get in touch with those who accept them to avoid spam messages. WhatsApp Business is aimed at businesses that have thus far been using WhatsApp accounts meant for individuals.

WhatsApp said in a blog post published on September 5 that the app would be testing new features that would make it easier for people to communicate with businesses they want to reach on the platform.

Apart from sharing videos, pictures and enabling users to chat with their dear ones, WhatsApp will offer other classic services like booking online tickets and Ola cabs.

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Facebook also began a more concerted push into business use, with its Workplace social network platform launch at the end of 2016. At present, companies in Brazil, Europe, Indonesia, and India are testing the services. One of the first major corporation said to be trying out the feature is said to be KLM Royal Dutch Airlines.

"We're building and testing new tools via a free WhatsApp Business app for small companies and an enterprise solution for bigger companies operating at a large scale with a global base of customers, like airlines, e-commerce sites and banks", according to the blog post. WhatsApp may also charge larger enterprises for a host of communication tools to reach users.

"We want to apply this same approach to bringing businesses onto WhatsApp in ways that create value for people". But he said, "We do see businesses and people use WhatsApp today to talk about products and make enquiries related to purchases and we do want to make it easier for people to do that".

An expert in marketing and advertisement, Idema arrived at the firm in February with the aim of transforming it into a source of revenue. Founded in 2009, WhatsApp was acquired by social networking giant Facebook in 2014 for a whopping United States dollars 22 billion. But fees were scrapped after it was bought by Facebook and the messaging app made it clear it wouldn't introduce third-party ads.


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