Science

Airtel's 4G Phone Launched at Rs 1399 in Competition with Jio Phone

Airtel's 4G Phone Launched at Rs 1399 in Competition with Jio Phone

The market price of the phone is Rs 3,499.

Airtel has partnered with Karbonn Mobiles to unveil Karbonn A40 Indian smartphone in India.

Stay tuned on PhoneRadar for more details about the Airtel 4G Phone and the special Rs 169 unlimited plan.

Airtel India launches a new smartphone in partnership with Karbonn priced for INR 1,399 (effectively) with a 4-inch touchscreen.

Under "Mera Pehla 4G Smartphone" initiative, Karbonn A40 Indian model, which is now priced at Rs3,499, will be available for Rs1,399.

However the actual payment for the phone is much higher. The real strength of our consumer base being an Indian smartphone brand is towards empowering every Indian with smart telephony and through this association, we want to bring to our customer's full-blown smartphone experience at a price of just Rs 1399. The customer needs to make a down payment of Rs 2899 for the 4G smartphone and make 36 continuous monthly recharges of Rs 169.

In comparison, a Jio user pays Rs 153 every 28 days for three years, which works out to be about Rs 6,000, to be eligible to get a cash back and reduce the price of Jiophone to "zero".

While the JioPhone has to be returned to get the Rs. 1,500 cashback, the Airtel 4G Phone users keep the device with them even after claiming the cashback amount. Post this, people will get a cash refund of Rs 500 after 18 months and another Rs 1000 after 36 months.

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Consumers can go in for recharge of any denomination and validity as per individual requirements in case they do not want to go for Rs 169 bundled plan under offer.

However, to claim the cash refund benefit, recharges worth Rs 3000 must be done within the first 18 months (to claim the first refund installment of Rs 500) and another Rs 3000 over the next 18 months (to claim the second refund installment of Rs 1000). With its announcement using the same terminology, Airtel is clearly targeting the Reliance JioPhone that was marketed to have an effective price of zero.

Earlier in July Airtel had cited in an investor call that it would look to partner with mobile handset manufacturers to bring 'bundled 4G smartphone options to the market'.

In terms of camera capability, the device offers a 5 MP rear-facing camera with a single tone single LED flash and a 0.3 MP front-facing selfie camera.

Coming with the 4G VoLTE connectivity, the Karbonn A40 Indian has a quad-core processor, possibly from MediaTek and along with that is 1GB of RAM and 8GB internal storage. Instead of a new and affordable feature phone, the company today announced a new smartphone in partnership with Karbonn mobiles.

As already expected, Airtel has finally launched a cheap smartphone to compete with JioPhone. It ships with a 1400 mAh battery which Karbonn claims can offer standby time of 200 hours and talk-time of up to 4 hours.

How cost structure of Airtel Karbonn A40 Indian pack works?


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