Arts&Culture

Dove Model Lola Ogunyemi Speaks Up Following Controversial Racist Ad

Dove Model Lola Ogunyemi Speaks Up Following Controversial Racist Ad

She also said that people were quick to judge because of past ads that Dove has circulated that have been seen as racist, so consumers assumed it was more of the same.

The recently released Dove body wash ad drew widespread outrage for showing a black woman - Ogunyemi - removing her shirt to reveal a white woman. In their post, the acknowledged the mistake they made and apologized for "missing the mark in representing women of color thoughtfully".

The model who became the "the unwitting poster child for racist advertising" after the Dove advert she starred in went viral has spoken out.

"If I had even the slightest inclination that I would be portrayed as inferior, or as the "before" in a before and after shot, I would have been the first to say an emphatic 'no, '" she wrote.

Ogunyemi said she chose to appear in the Dove ad to represent women of color globally, and saw the campaign's objective as using "our differences to highlight the fact that all skin deserves gentleness".

Social media users said there were racist implications of a soap ad that showed a black woman transforming into a white woman.

She was also happy with the end result: In the 13-second Facebook video and 30-second commercial that aired in the U.S., Ogunyemi removes her shirt to reveal a white woman in a lighter shirt who then reveals an Asian-American woman.

Not Even Putin Can Scare Bitcoin Investors
These regulations would be based on global experiences, and would be geared toward the best interests of business and the state. They have already become or are turning into a full-fledged payment instrument and an investment asset in certain countries.

Days after Dove got dragged to hell and back for a questionable and racially tone deaf ad, the Black model in the campaign is speaking out.

The soap company also issued a lengthier apology on Facebook, they also shared on Twitter, saying that the feedback they received from their supporters and critics will be considered in making future ads.

Dove has often been praised for its beauty inclusive ads. "There is a lack of trust here, and I feel the public was justified in their initial outrage". She said she never would have participated if she thought it offensive. She had explained that she jumped at the opportunity to be a part of the campaign to represent all dark-skinned females, but wasn't expecting it to have such a negative effect. "I am strong, I am handsome, and I will not be erased".

Ogunyemi does understand how the snapshots could've been interpreted the way they have, given Dove's history, receiving similar backlash from black women. Her feelings should also be taken into account when people are getting angry about the ad's messaging.

"The narrative has been written without giving consumers context on which to base an informed opinion", Ogunyemi wrote.

In hindsight, Lola thinks that Dove could have done more beyond simply apologising for the ad: by defending their creative vision and decision to feature a dark-skinned black woman in their campaign.


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