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Facebook now lets you order food without leaving Facebook

Facebook now lets you order food without leaving Facebook

Facebook Inc on Friday launched a service through which its US users can order food for take-away or delivery directly through its app or website. "So, we're making it even easier".

Facebook (FB) wants to be a bigger player in the restaurant game.

If you don't have an account, you can sign up directly from the Facebook app. Once you do, Facebook will bring up an in-app browser that takes you through the existing websites for Delivery.com and the others.

A button you can click to order food from within the Facebook app is a little far away from Facebook's own vision of a future where your every interaction goes through Facebook Messenger. They can also order directly from restaurants including Papa John's, Wingstop, Panera, Jack in the Box, TGI Friday's, Denny's, El Pollo Loco, Chipotle, Five Guys and Jimmy John's. Shares of food order and delivery service GrubHub Inc dropped almost 3%.

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He added that the company continues to gain share in the fast growing "digital spend" of its customers. BFSI accounts for more than 30 percent of TCS' revenues, while retail makes up about 13 per cent.

A year back, the company has said its United States users would be able to order food through a restaurants' Facebook page. There's certainly some work necessary to link all these restaurant pages with the services they use (and businesses can opt out of displaying the food ordering feature if they wish).

According to Facebook Vice President and project leader Alex Himel, the feature has been in testing for the past year, and will now be available on Facebook's mobile apps as well as its desktop site. Bit by bit, Facebook is working on cornering another tiny slice of our attention, and giving people reasons to stick around and scroll for a little longer.

If Facebook's goal is to allow users to do pretty much everything from within their service, which keeps users engaged, then they're doing a solid job of it with this new development.