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Gucci vows to go fur-free in 2018

Gucci vows to go fur-free in 2018

Gucci president and CEO Marco Bizzari announced the news on Wednesday during the Kering Talk at the London College of Fashion, confirming that the brand will never again use mink, coyote, raccoon dog, fox, rabbit, karakul, or any other animal fur.

The luxury designer brand said the changes will take place from their spring-summer 2018 collection.

Alessandro Michele, appointed as the brand's Creative Director in 2015, is said to have led the initiative. "In selecting a new creative director I wanted to find someone who shared a belief in the importance of the same values", Bizzarri said.

Italy's Giorgio Armani past year committed to stop using fur, saying technological progress meant there was no longer any justification for cruelty to animals, while USA brand Calvin Klein took the plunge in 1994.

Bizzarri told Vogue of the decision: "We've been talking about it, Alessandro [Michele] and I, for a few months".

Gucci will now become part of the Fur Free Alliance - an worldwide group of organisations that campaign about animal welfare and promote alternatives to fur in the fashion industry. Retailers including Selfridges and yooxnetaporter do not sell fur items. Technology is now available that means you don't need to use fur.

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The fashion house's remaining fur clothing will be sold in an auction with the money made donated to the animal rights organisation Humane Society International and LAV, an organisation that initiates legal actions to assert animal rights.

Kitty Block, president of Humane Society International, welcomed the brand's "compassionate" decision.

"Gucci going fur-free is a huge game-changer", she said in a statement.

Brilliant news, animal lovers and ethical fashion fans: Gucci has finally joined Armani, Stella McCartney and Net a Porter in vowing to go fur-free.

'For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion.