Samsung might unveil Bixby 2.0 on October 18

Samsung might unveil Bixby 2.0 on October 18

Bixby is Samsung's take on Apple's Siri and Google's Assistant.

According to The Investor, Chung Eui-Seok (head of service intelligence at Samsung's South Korean headquarters) will replace Rhee In-jong (head of Bixby digital assistant). The report says Samsung Research America's Vice Chief Chung Eui-suk is now the head of developing Bixby as well as other artificial intelligence services.

Perhaps the latest appointment of a new executive for the division responsible for Bixby will finally make it the powerful assistant it's actually supposed to be. The move is meant to enhance the performance of the virtual assistant, which has received a lackluster response so far. It's no surprise that Samsung is working to improve Bixby to help attract users and better compete against other assistants, and support for more third-party services sounds like a good addition. This button, which lacks any official remapping ability and until recently couldn't even be disabled, is easy to press accidentally.

The Google Assistant has a swathe of machine learning tech and power behind it and is arguably the smartest smartphone-based virtual assistant available.

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However, the company had problems adding Bixby digital assistant's English language support.

Expected to be announced on 18th October 2017 in San Francisco at Samsung's annual Developer Conference, Bixby 2.0 will allegedly expand to third-party services as well as integration beyond smartphones. Rhee played a big roll in the launch of Bixby, but also works in Samsung's mobile payment and mobile health categories, as well. Viv is a global artificial intelligence platform comprised of former Apple employees who generated Siri AI assistant which was purchased by Samsung past year.

Bixby arrived with the Galaxy S8 handsets, but wasn't complete upon the model's launch for many users.