Media alert: iPhone 8 Plus out-ships iPhone 8 in Q3 2017

Media alert: iPhone 8 Plus out-ships iPhone 8 in Q3 2017

New data from research firm Canalys suggest the Apple iPhone 7 was the world's best-selling smartphone during the third quarter. Still, Canalys said Apple shipped 13 million iPhone 7 units and 11.9 million iPhone 8 and iPhone 8 Plus devices during the quarter.

According to ScientiaMobile, 7.53% of the world's smartphone usage is made up of Apple iPhone 6S, more than any other smartphone. "Apple is clearly making a portfolio play here", he said in a statement accompanying the report. The iPhone 8, which wasn't released until September 22, didn't make the top five. Even though the Samsung smartphones started selling in April 2017, their market share by end of October 2017 (6 months) was similar to the newly launched Apple smartphones that had been out for only 39 days. This was followed by the iPhone 6s at 7.9 million shipments. This falls well short of its predecessor, the iPhone 7 line, which topped 14 million in its first quarter. The iPhone 8 Plus delivered 6.3 million phones while the iPhone 8 delivered 5.5 million units. Samsung's Galaxy J2 Prime was in the third rank with 7.8 million of shipment, while Oppo took fourth and fifth place with A57 and R11 with a shipment of 7.8 million and 7.2 million units respectively. This implies that component costs as a percentage of the device's retail price would stand at 37%, compared to about 35% for the iPhone 7 and 36% for the iPhone 8 Plus. That is of course due to the existence of the revolutionary iPhone X. Statistics do tell us that the iPhone 8 and 8 Plus aren't the most popular smartphones around.

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The most interesting entry in the top five is Xiaomi, which managed to ship 28 million units in the third quarter, an increase of a whopping 86.9 percent. "It is aggressively defending its market share, but it will not compromise its rigid margin structure to do so".

The top vendor in the smartphone vendor list remains Samsung, which shipped 82.8 million smartphones in the quarter and saw an 8.2 per cent yearly growth. Number two on the list was also another Apple device, which is the two-year old iPhone 6s. "It discounted the Galaxy S8 in several major countries in Q3, which helped ease inventory buildup from the previous quarter". But Samsung's golden period of having a differentiated product has now ended.