Science

Amazon finally goes lives in Australia

Amazon finally goes lives in Australia

The giant e-tailer is promising one-day deliveries in most capital cities and 30% discounts on big-brand toys and clothing.

AFTER one failure to launch, plenty of speculation, and just as much anticipation, Amazon snuck into Australia under the cover of darkness overnight, promising to deliver "millions of new products" Down Under.

Customer orders will be fulfilled from Amazon's new fulfilment centre in Dandenong South. Amazon also has corporate offices in Sydney, Melbourne, Perth, Brisbane and Canberra which are home to more than 1,000 employees. Amazon was meant to launch on November 24, this was meant to coincide with the U.S. black Friday spend-a-ton. experts in this sector have said that the launch can be prolonged up to next year.

Amazon Australia country manager, Rocco Braeuniger (pictured) said, "Focusing on customers and the long-term are key principles in Amazon's approach to retailing".

"By concentrating on providing a great shopping experience and by constantly innovating on behalf of customers, we hope to earn the trust and the custom of Australian shoppers in the years to come", he said.

Small and medium-sized Australian businesses are selling on Amazon Marketplace.

Senators, prosecutor cite fake comments on internet rules
Opponents of the FCC's plan have also pointed to the odd appearance of comments submitted by people who are deceased. But questions were raised soon after that about the source and quality of the comments being submitted.

The global retail giant, initially tipped to launch on Black Friday, more than a week ago, instead progressively rolled out to users starting just after midnight. It's a move that could have a significant impact on local retailers.

It's assumed the categories on offer will be expanded in the coming month.

"It is hard to see otherwise than that Amazon's entry into Australia will be good for consumers, despite it not being good for incumbent retailers", Sims said, addressing the RBB Economics forum in late November.

Plus, for the first time, Australian customers will be able to access Prime Video and Twitch Prime, launching Prime shipping benefits in Australia in mid-2018 (registration for Prime is open now for Aussies).

The US firm might also be willing to absorb losses initially to boost its market share, IBISWorld senior analyst Kim Do said, pressuring the profitability and margins of its competitors.

The Canon EOS 5D Mk IV digital SLR camera with 24-105mm lens sold for $7399 on Amazon, but was on sale for $5600 at Ted's Cameras, with an additional $200 cash back offer available.


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