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Amazon Prime membership launches in Singapore

Amazon Prime membership launches in Singapore

Our attempts to order items from the Amazon US website itself didn't seem to include or display the benefits of our Amazon Prime Singapore membership. It also follows the United States company's belated arrival in Australia yesterday.

Amazon has announced the launch of its Prime service in Singapore, which provides customers exclusive access to benefits such as fast shipping, streaming and gaming. Southeast Asia, a market expected to have a middle-income class of 400 million in 2020, remains a hugely lucrative market. "Singapore is now part of a very selective group of countries who can leverage Prime benefits".

Singapore Prime members are also entitled to unlimited free global shipping on orders above S$60 from Amazon US.

Gaming is also an upcoming entertainment industry, and Singapore Amazon Prime members can also enjoy access to gaming benefits on Twitch Prime at no additional cost.

However, this does mean the previously free Prime Now service is gone, and users will have to subscribe to Prime if they even want to make a purchase locally, unlike local rivals Redmart and Honestbee, which do not require a subscription to order products such as diapers or groceries.

This comes a day after free shipping options to Singapore for qualifying items over US$125 (S$168) were reported to be no longer applicable. There's also no music or books included with the membership.

RK Nagar by-polls: Deepa Jayakumar hints towards conspiracy behind nomination rejection
Meanwhile, opposing election authorities' rejecting her nomination, Deepa alleged it was not done for any valid reasons. In a tweet, the actor said, "After much struggle, my nomination for the RK Nagar election is finally accepted".

"We aren't done yet", said an Amazon spokesperson to CNET.

Mr Ghani acknowledged that some living here already have Amazon Prime memberships for the USA site, but encouraged "anyone living in Singapore to leverage the Prime membership package developed specifically for Singapore". For a limited time, customers can join Prime at an introductory promotional price of S$2.99 per month ahead of the S$8.99 monthly price.

Fans of gaming and video-streaming service Twitch will also be able to enjoy gaming perks, free channel subscription and commercial-free viewing. To sign up for a free 30-day trial and to learn more, customers can visit www.amazon.com.sg.

Singapore is the 16th country and the first in South-east Asia to launch Amazon Prime.

"The Prime programme in every geography is custom designed for that region".

About AmazonAmazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.


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