Electronics

Instagram to Cut Messaging from App

Instagram to Cut Messaging from App

Instagram is planning to split the private messaging feature from its app and to offer a standalone messaging app called Direct instead, according to a report in The Verge. If you download Direct, your Instagram inbox will be scrubbed from the main app. The firm has yet to officially announce the test and the reasoning behind it, though its motivation is likely similar to that Facebook had for spinning off Messenger, with the Menlo Park-based company previously claiming it made a decision to split the omnipresent social media service into two so that it's able to simultaneously focus on delivering a premium messaging and social media experience.

The private messaging feature of Instagram is to be removed from the service and replaced with a standalone app. It's fast, visual and super fun.

The Direct app, in its current state, is simple and straightforward.

It's unclear if Instagram will bring Direct to other countries following its initial testing, but seeing how successful Facebook has been with Messenger after removing direct messaging from its core app, an expansion of Direct to other countries in the coming months wouldn't be all that surprising.

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The app consists of three screens. You'll have the option of taking either a photo or video and adding your own effects and filters, with some even being exclusive to the app including a superimposing mouth and censor bleeps at random times. The inbox houses all of the user's received messages, while the profile screen lets users access the app's settings.

The Direct app also comes with a feature that lets users switch to the main Instagram app.

By creating the standalone Direct app, Instagram is doing the same thing that Facebook did with Messenger. While the app is more oriented toward sharing images, swiping up on the camera interface will also allow you to send regular text messages to individuals or groups. Now, it has grown to 1.3 billion users, as pointed out by Business Insider.


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