Global News

Starbucks opened its largest store in Shanghai and it's 30000 sq ft

Starbucks opened its largest store in Shanghai and it's 30000 sq ft

It's the company's second roastery after the Reserve Roastery & Tasting Room in Seattle, Washington, which opened three years ago. It's one thing to imagine a fully integrated in-store and digital experience, which brings together the impressive scale of the Shanghai Roastery with the highest quality small-lot coffee beans.

The first roastery outlet opened in Starbucks' hometown of Seattle in 2014.

On Tuesday, armed with a mind-boggling 30,000-square-foot (2,700 square-meter) mall, Starbucks finally opened its megastore for coffee lovers. While speaking at the event, Ma said that people who feel American companies are not successful on Chinese soil should take a look at Starbucks- which is opening one store every 15 hours in the country.

The store has a "Willy Wonka" feel, with a giant two-story cask holding tons of freshly roasted beans that are sent out to the cafe's various bars via tubing that snakes along the ceiling, while packaged beans wander around on conveyor belts.

Guests can virtually see them resting before they are whisked through copper pipes to the coffee bars, and they can read about the process a bean goes through on the way to becoming a cup of coffee. Highlights include focaccia sandwiches with Parma ham, Italian mozzarella and chocolate chunk with almond cookies. The eco-system is mind-boggling where customers could get everything they want under one roof.

Volkswagen Senior Manager Oliver Schmidt Sentenced To Seven Years
Engineer James Liang cooperated with the Federal Bureau of Investigation and was sentenced to 40 months in prison last summer. The government said he later misled United States investigators and destroyed documents.

Starbucks say the store's maximum capacity will run between 1,000 to 1,200 customers at a time, some of them sitting on the 500 or so chairs available.

The store's boasting rights as the world's largest won't last long, though. Through Alibaba's Taobao mobile app, visitors can view augmented reality-powered digital menus and details of each coffee bar, brewing methods and merchandise.

China is a vital market for Starbucks, according to John Gordon, a restaurant analyst at Pacific Management Consulting. It is the first Starbucks location to integrate augmented reality, which refers to technology that combines real-world surroundings with tech, in this case the customers' smartphones. Along the way, customers collect virtual badges and once they've earned all of them, they'll receive a custom Roastery social media filter to share. The opening of a premium Reserve roastery in Shanghai is expected to increase Starbucks's brand image and drive its SSSG.

With a new Starbucks store opening in China every 15 hours - setting the country well on the path to surpass the United States total number of stores within a decade - it's clear that those dreams are going to keep growing at an extraordinary rate.


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