Health Care

TVS Apache RR 310 Launched at Rs. 2.05 Lakhs

TVS Apache RR 310 Launched at Rs. 2.05 Lakhs

Being one of the most crucial bikes for TVS, the company has put in some serious man hours, putting the RR through a number of tests like the wind tunnel test for aerodynamics and track tests on multiple circuits in order to flawless its riding dynamics and handling characteristics. After much speculation whether a full-fairing sports bike would be issued, TVS has just launched the 2018 TVS Apache RR 310, priced at 2.05 lakh rupees (RM12,939).

The new offering, according to K.N. Radhakrishnan, president and chief executive officer of TVS Motor, is the beginning of the company's breakthrough into the super-premium category. "In the last quarter we sold more than 35,000 units per month of the Apache RTR", said Venu. We started building our premium brand Apache RTR with 150cc and succeeded in raising the customer aspirations with 180cc and 200cc bikes.

Two-wheeler major TVS Motor Company has entered into the super premium motorcycle by launching the TVS Apache RR 310- a 310 cc super-premium bike that the company has jointly developed with BMW Motorrad. The TVS Apache RR 310 is another step in our effort to deliver beyond customers' expectations and offering them a chance to upgrade from premium to super-premium category.

The motorcycle uses a reverse inclined DOHC (double overhead cam) engine with LCOC (liquid-cooled oil coolant) technology. It will boast of a top speed of 160 kmph, and acceleration from 0-to-60 kmph in 2.9 seconds.

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TVS Apache RR 310 sports a fully-faired, sporty design with superior ergonomics to ensure maximum ride comfort. This facilitates a compact layout for an ideal power-to-weight ratio and better mass centralisation. "The Apache RR310 is our first foray into the super premium segment", he said. Michelin Street Sport tyres measuring 110/70 R17 front and 150/60 R17 rear are offered on the Apache RR 310.

The sub-500cc motorcycle gets the Race Spec KYB Suspension that is tested and tuned by MotoGP experts.

The superbike is available in two colours red and black. The RR 310 is equipped LED projector head lamps, a vertical speedometer and tachometer, and dual channel anti-lock braking system (ABS) to prevent uncontrolled skidding, and a host of aerodynamic features to assist the young racer. While the market was growing at 10% for the past five year, TVS Motor had been growing well above 25%, he said.