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Amazon brings Alexa digital assistant along for the ride with Toyota

Amazon brings Alexa digital assistant along for the ride with Toyota

Instead of an advertising blitz, its Alexa digital assistant has merely been popping up regularly in "smart" products across the convention - everything from mirrors and toilets to headphones and vehicle dashboards.

Google threw down its gauntlet at CES 2018 in Las Vegas. It is estimated Google Home will capture 25 percent of the smart speaker market in 2018, while Amazon's Echo will command a 68 percent. The company also unveiled the Acer V6820M/i 4K UHD projector, which also supports Amazon Alexa.

A new SmartThings application to be released by mid-year will consolidate command of Samsung devices and be a "remote control for your connected life", Kim said.

Google Assistant also will be built into smart displays, said Huffman, allowing users to make video calls with Google Duo, watch YouTube videos, and search for pictures in Google Photos.

GOOGL stock hit all-time highs this month, but to keep the momentum, the company needs to overcome the Alexa problem.

Isabelle Olsson, lead designer for home hardware for Google, Inc., introduces the new Google Home Mini at a product launch event, October 4, 2017, at the SFJAZZ Center in San Francisco, California. Just like the home version, Toyota's Alexa implementation can also gain skills from third party developers.

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"Google has many more languages.so moving forward there are question marks about how long Amazon can sustain the growth".

"We have over one million actions available to users that [they] can now look up", a Google spokesman told the BBC.

And of course, the data that a large audience would churn out while interacting via voice day by day is what both of these giant companies really want. But it hasn't been a huge factor in gadget announcements leading up to CES.

Some have wondered whether Microsoft's Cortana helper faces defeat now that Alexa is being added to PCs made by Acer, Asus and HP.

Alexa will let drivers and passengers get directions, control entertainment features, get the news and perform other functions in the vehicle via voice command, the companies said that Alexa in cars can also be synced with smart-home devices to control thermostats while on the road.

Finding products are important.