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New Diet Coke Flavors Bow to Millennial Whims

New Diet Coke Flavors Bow to Millennial Whims

Speaking to AdNews at the time, Coca-Cola's VP of global design James Sommerville said the brand was being diluted in store and on shelf with the different designs across Coke Zero, Coke Life and Diet Coke. No matter what level of Diet Coke fan you are, you're sure to have a lot of opinions about the drink's dramatic new look and range of flavors. "And most importantly, we wanted to stay true to the essence of Diet Coke while recasting the brand for a new generation".

This year, to continue our focus on encouraging people to try the brand, which has the same great Coke taste with no calories, we have re-developed a fantastic, heart-warming advert.

Coca-Cola just announced that the zero-calorie drink is getting a skinny makeover and four new flavors, both set to launch this month. With this week's overhaul, Diet Coke appears to have made a break from the pack - at least in the US.

'Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their side. "Other markets around the world are exploring future plans for the brand, or have already adopted "One Brand" packaging for Diet Coke within the Coca-Cola trademark", it said this week.

Fizzy drink fans in the United States and Canada have been treated to the next evolution of Diet Coke as The Coca-Cola Company shakes up its can designs and flavours. Diet Coke itself was down 6% in the same period, while PepsiCo's Diet Pepsi suffered even more with an 8% volumes drop. Targeting millennials, Coca-Cola hopes to contemporize the brand and appeal to new audiences. But what is apparent is that Coke Zero Sugar's bolder brand imaging does a better job of attracting consumers than Diet Coke.

Nicolas Coster stars as Mr Hadley and heads up the first of a series of uplifting ads from the "First Taste" campaign, urging people to give Coca-Cola Zero Sugar a try.

Rob Lowe Slams Bella Thorne For Her 'Inconvenienced' Tweet About California's Mudslides
The Shake It Up alum particularly got some heat from Parks and Recreation actor Rob Lowe . "F-- you 101 to santa barbara". Bella Thorne has said she "had no idea" that a motorway in California was closed due to a deadly mudslide in the area.

"That's why we're rolling out a modern design and adding new sleek cans - still 12 ounces with that old-school Diet Coke vibe and great taste".

Expect a slightly taller, slimmer can with a new design. Coca-Cola CEO James Quincey said in July past year that the Coke Zero rebrand accelerated global volumes growth for the line from mid-single digits to somewhere in the teens.

"This visual evolution elevates the brand to a more contemporary space, while still using at its foundation the recognisable core brand visual assets".

The new design will feature the brand's iconic silver color accented with red and will include bold color palettes representing the new flavors.

In a statement, the company said the re-brand will target consumers interested in trying new things, besides retaining the loyal diet coke consumer.


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