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Tide pod challenge: Teenagers are risking death to film themselves eating detergent

Tide pod challenge: Teenagers are risking death to film themselves eating detergent

Teenagers have been urging each other via social media to complete an extremely unsafe task that could lead to serious health issues: eating pods of Tide laundry detergent.

It has apparently picked up enough steam, or at least prompted enough concern, that Tide chose to issue a PSA discouraging people from eating laundry detergent. However, the video compilation shows that the Tide Pod Challenge is growing in popularity, with more teens placing laundry pods in their mouths. "I don't regret it", he said. "The internet is a communication tool enabling people to freely express themselves as they wish", Renck says. "No one should be putting anything like that in their mouths, you know?" Healthy teens or adults who eat or even bite into the pods could also experience symptoms.

Experts said teens are taking part for attention or clicks on social media.

Online pranksters and daredevils have been messing with laundry detergent for years.

P&G isn't pushing for YouTube to remove the videos or anyone else to remove posts.

The trend started out as a joke, as the laundry pods look nearly like candy due to their colors.

There have already been 40 cases of detergent ingestion reported to The American Association of Poison Control Centers (AAPCC) in 2018.

Up to 43 people still missing after California mudslides; dead identified
From the rubble of another home, firefighters rescued a 14-year-old girl who had been trapped for hours after her home collapsed. When heavy rain falls in a short period and a fast-flowing mudslide forms, it often moves quicker than people can run.

Regardless of the media implications, videos of people eating Tide Pods are, of course, the last thing P&G wants to see.

Omo Pods are another similar brand found in Australia.

The laundry pod challenge or "Tide pod" meme started late previous year, and it shows teens consuming laundry pods like they would normal food.

A Tide spokesperson told CBS News the pods were not meant to "be played with".

Dr. Krug says once you eat it, the damage is done.

In addition to the above video where Tide talks about the safe handling of its detergent pods with children, they have also dedicated a page on their website to the safe handling of the cleaning agents.


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