Facebook executives paint a grim picture for news publishers

Facebook executives paint a grim picture for news publishers

Once a user decides to subscribe, they are directed by Facebook to the publisher's page outside of Instant Articles, permitting the publisher to keep 100% of the revenue.

In a clear message to news publishers, a top Facebook executive has emphasised that it is not their job to recruit people from media organisations for the content on the social media platform.

There has been a lot of uncertainty among the media about just how much changes to Facebook's News Feed, created to emphasize interactions between friends and family, will ultimately affect traffic to the companies that rely on the social media giant to build and grow their audiences.

"We're trying to figure out how to best measure and understand that", Adam Mosseri, Facebook's head of News Feed, said at the Code Media conference in Huntington Beach, California.

"This is not about us stepping back from news", said Brown. "The way we're thinking about it now, this is very early stage, give a boost to broadly trusted publishers...give a boost to local news publishers", Brown said during an onstage interview.

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The paywall that the social network is building will allow publishers who use Facebook's Instant Articles product to place a limit on how many articles they read via Facebook before they are directed to the publisher's website. Facebook told TechCrunch it's not paying Apple for special permission.

On Monday, Brown offered details on two ways she will try to satisfy those ambitions.

Facebook is shaking up the way it presents news.

"Folha hadn't been publishing regularly on Facebook for a while, she said". However with this dispute ended, the tool will now be open to publishers that will allow users to subscribe to content, a tool which was previously available on Android devices for a while now.

According to Alex Hardiman, Head of News Product and Brown, there are no constraints on which publishers are eligible, which means large local publishers will benefit, as well as publishers that focus on niche topics like local sports, arts and human interest stories.