Science

Facebook explains what information it shares with advertisers

Facebook explains what information it shares with advertisers

The final way that the social network helps advertisers target ads is with the apps that integrate with Facebook to send data back to advertisers.

If you're not selling advertisers my data, what are you giving them?

In an effort to show relevant ads to consumers, companies try to use the browsing history and profile information of users to target ads at those who would be interested in buying the products they see. Users have the option to head to ad preferences and remove advertisers you do not wish to receive ads from under the "Advertisers you've interacted with" section.

Facebook on Tuesday provided responses to some questions regarding how it managed user information in advertising and what control users had over the information. You can turn off ads that use data from apps or websites that you visit in the Ads Settings section under "Ads based on use of websites and apps". Zuckerberg denied that Facebook has lost a significant number of users since the data breach was uncovered. If I'm not paying for Facebook, am I the product?

Facebook faces considerable risk on two serious fronts, according to one of the most bearish Wall Street street analysts covering the stock: regulation, and the plateauing digital-advertising market.

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"No. Our product is social media- the ability to connect with the people that matter to you, wherever they are in the world", Facebook said. The company considers social media as the product instead. Its parent company, Alphabet Inc., is in charge of the search engine, the Google Chrome web browser, the video uploading site YouTube, the G suite - which includes Gmail, Google Docs and the social media Google Plus - and the Android operating system for smartphones.

All of this might sound assuring to some people, but Facebook has been half-heartedly addressing the primary concern that the company was careless when an outsider took advantage of their flawed policies and scooped people's data. And it lets advertisers reach the right people, including millions of small businesses and non-profits who rely on Facebook every day to reach people that might be interested in their product or cause.

"We provide advertisers with reports about the kinds of people seeing their ads and how their ads are performing, but we don't share information that personally identifies you", he said.

If you thought using Facebook was free, think again. For example, if you say you like bikes or start following a page about cycling, then it will show you ads related to this.

For example, Facebook knows if you looked at a certain hotel on a booking website but didn't actually make a reservation.


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