Science

How non-Facebook users are still subject to its 'globe-spanning surveillance'

How non-Facebook users are still subject to its 'globe-spanning surveillance'

Facebook CEO Mark Zuckerberg wrapped two days of testimony Wednesday before lawmakers questioning how the social network responded to a data scandal involving Cambridge Analytica.

"That goes for fake news, for interference in elections and we didn't take a broad enough view of our responsibility and that was a big mistake and it was my mistake and I'm sorry", the Facebook CEO said.

The American people are concerned about how Facebook protects and profits from its users' data, lawmakers said.

John Shimkus, a Republican from IL, asked Zuckerberg whether users are tracked when they are logged out of Facebook.

"It's really, really hard to control what information of your own is getting out there", Gowans said.

Largely, no. Given how pervasive is Facebook, and in how many web pages the like button has been embedded, there is no escaping Facebook unless there is regulation and Facebook is stopped from doing what it is doing.

Zuckerberg was in Washington to testify about privacy concerns prompted by Cambridge Analytica, which was started by former White House chief strategist Steve Bannon.

Introduced by the European Union, GDPR or General Data Protection Regulation requires that the company's request for user consent in a clear and concise way, using language that is understandable, and be clearly distinguishable from other pieces of information, including terms and conditions. The company brings in $40 billion in advertising revenue annually because it offers brands data that gives them an unparalleled ability to target consumers. "I think it's something that we get criticized both from the left and the right on what the definitions are that we have". We took legal action against GSR when we found out they had breached this contract.

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For many questions, Zuckerberg said he would need to consult with his team to provide answers - at times exhibiting a surprising lack of familiarity with the privacy debate that has sprung up around his company's activities ...

In addition to the buttons, many websites also incorporate a Facebook Pixel, a tiny, transparent image file the size of just one of the millions of pixels on a typical computer screen.

"Every time, there is a control right there - not buried in settings somewhere, but right there, when they're posting about who they want to share it with", he added. "It's contextual", he noted.

Zuckerberg said Aleksandr Kogan shared information with "a handful" of third parties.

"While Facebook has certainly grown, I worry it has not matured", Walden, R-Ore., told Zuckerberg. "This is an extremely important area". The company also said the data was never used as part of the firm's work with the Trump campaign.

Julie Iles won't be deleting her Facebook profile, but is selling her single Facebook stock.

"You know which pharmacies are operating legally and illegally, but you are still continuing to allow that to be posted on Facebook", said McKinley.