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Amazon Prime rolls out new Whole Foods discount in North Carolina stores

Amazon Prime rolls out new Whole Foods discount in North Carolina stores

Amazon also introduced a handful of exclusive discounts for Prime members.

"We're excited that Prime savings will be available at almost half of our Whole Foods Market stores this week, giving more Prime members access to great deals just in time for summer", A.C. Gallo, president and chief operating officer of Austin, Texas-based Whole Foods, said in a statement.

Amazon is expanding the Prime member savings to an additional 10 states on June 13.

Organic yellow nectarines and peaches, $1.99/lb., save $2/lb.

In order to get discounts, Prime members need to download the Whole Foods Market app on their smartphones and link their Prime membership.

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Wild sustainably caught yellowfin tuna steaks, $15.99/lb., save $9/lb.

This spring, Amazon said it was raising the price of its annual Prime membership fee to $119 a year, up 20 percent from $99.

"We've been delighted with the customer response to free two-hour delivery through Prime Now, and we're excited to bring the service to our customers in Baltimore, Boston, Philadelphia and Richmond", said Christina Minardi, Whole Foods Market Executive Vice President of Operations.

With the expansion, Whole Foods deliveries through Prime Now are available in 14 cities nationwide.

In May, the company said it was planning "weekly deep discounts on select best-selling items" for Prime members. Eligible Prime members also receive 5% Back on Whole Foods Market purchases when using the Amazon Prime Rewards Visa Card.