Arts&Culture

Here's Why IHOP Is Changing Its Name to IHOb (for Now)

Here's Why IHOP Is Changing Its Name to IHOb (for Now)

It is only a marketing campaign and IHOP isn't officially changing its name.

America's beloved pancake house announced its new name Monday, the International House of Burgers.

"We're flippin' from pancakes, pancakes, pancakes to burgers, burgers, burgers", a Facebook post read. Among the burgers now available are Big Brunch, Cowboy BBQ, Mushroom Swiss, Jalapeno Kick and Mega Monster.

"The goal is to get people to think about us for lunch and dinner", Haley conceded.

The "B" stands for burgers.

Putin says ready to meet Trump ‘as soon as’ Washington is ready
The Russian president was speaking in Qingdao , China , where he was attending the Shanghai Cooperation Organisation, reported the Guardian .

IHOP says the new name will reflect the quality of food and the menu, but don't worry the restaurant says pancakes will still be served.

Speculation that the "b" stood for breakfast was shot down when IHOP employees began spilling the beans about the burgers.

IHOB tweeted Monday morning, "Dear Internet, we abbreciate your batience". Because you know what you're going to order the next time you're there... At certain locations, customers can try one of the new burgers for as little as $6.99, a price that includes unlimited fries and a drink.

Others called the name change "bizarre" and "a nightmare".

It's not yet clear when or if IHOP will change the signs at its restaurants, such as this one in Hialeah, Fla.


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