Target apologizes for 'Baby Daddy' Father's Day cards

Target apologizes for 'Baby Daddy' Father's Day cards

"This was the only Father's Day card that featured a black couple", Takeisha Saunders wrote in a May 31 Facebook post after seeing the card at a Target in Rockwall, Texas. "Happy Father's Day." In addition, Target had the nerve to sell the card.

The world's biggest's producer of greeting cards says an attempt at being "playful" missed the mark, and as a result it's pulling a Father's Day card from retail shelves nationwide. There are plenty of black men that are EXCELLENT FATHERS, not "baby daddies"! "Baby daddy" is "not sweet or nice".

Still, Saunders tells Fox News she's hoping to "shed some light" on why the cards are offensive.

Target pulled a Father's Day card after a public outcry accused the item of being insensitive to African-Americans.

"This particular card was created for, and addressed to, a loving husband - which the inside copy makes clear", American Greetings said in a statement.

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She took her anger to social media, and others followed suit.

Target has since responded saying the company did not mean to offend anyone and appreciates the feedback. Often there's deadbeat dad connotations associated with the term.

The controversial card reads on the inside, "You're a wonderful husband and father - and I'm so grateful to have you as my partner, my friend, and my baby daddy!"

Target is yanking the cards.

Target, however, was already working to remove the card from some 900 stores following complaints on social media. "By posting my comment, I hoped to shed some light on why I was upset about it". "It's never our intent to offend any of our guests".